Bob Carella
Strategic Advisor | CFO | Crypto & AI Infrastructure Leader
Bob Carella, Strategic Advisor | CFO | Crypto & AI Infrastructure Leader, is a seasoned strategic consultant, financial executive, and innovator in the worlds of cryptocurrency, AI, payroll, and equity infrastructure. With over 20 years of global leadership experience, Bob brings a rare blend of hands-on operational expertise and future-facing strategy to every organization he supports.
Bob currently serves as Co-Founder and Chief Financial Officer of LedgerAI Quantum Corporation ($LEDGER), where he leads financial strategy, operational scale, and strategic partnerships for the next generation of decentralized enterprise intelligence. At LedgerAI, Bob helps bridge AI, governance, and on-chain financial data—unlocking smarter, more compliant business systems for Web3 enterprises.
He is also the Founder and CEO of BobFi Enterprises LLC, a consulting firm that partners with high-growth startups and global enterprises to streamline payroll, implement scalable equity and HR systems, and integrate crypto-native financial solutions. Under his leadership, BobFi has supported top-tier organizations including Yuga Labs, Consensys, CFO Consulting Partners, and others—delivering global payroll strategies, crypto payroll frameworks, stock plan rollouts, and vendor transition blueprints.
Prior to launching BobFi, Bob served as Global Head of Payroll and Stock Administration at Binance.US and Sprinklr, managing payroll and equity operations across 37+ countries. He previously spent over a decade at ADP, where he led the National Accounts Service Organization, overseeing enterprise payroll strategy, service delivery, and compliance for Fortune 500 clients.
Bob has successfully run RFPs for in-country payroll providers (ICPs), implemented Carta equity platforms, and built compensation and incentive models aligned to fundraising, global compliance, and operational scale.
An advocate for innovation and education, Bob also serves as an Adjunct Professor at Drew University, where he teaches Introduction to Cryptocurrency Investing to undergraduate and graduate finance students—bridging academic theory with real-world application in blockchain and digital assets.
Bob holds an MBA in Finance Management from Montclair State University and a BA in Political Science from Drew University. Known for his direct, collaborative, and solution-oriented approach, Bob thrives at the intersection of financial operations, emerging technologies, and people strategy.
As a strategic advisor, he brings operational discipline, visionary insight, and a sharp eye for what scales—helping organizations navigate the complexities of global growth, AI ethics, and decentralized finance.